How SEO Articles Will Help Your Business
With the advent of the Internet and its growth in the past two decades especially, advertising mediums and their effectiveness have transformed. What was once a simple matter of taking a print advertisement out in a newspaper or magazine or coming up with a television commercial that would last 15 to 30 seconds, has become a process of finding the best online medium, with many to choose from.
One of the most important aspects to maintaining a credible and strong web presence is the website of a company. Websites act as the online “face” of an organization and its credibility or dearth of credibility can lead to either attracting new leads and customers or enabling customers to look at other websites of companies.
Search engines are the methods by which many online transactions begin. When shopping online, 44% of shoppers start with a search engine. A study by Outbrain found that search beat out social media by 300% when it came to driving traffic to content websites. And the possible challenge is simple: Google changes its search algorithm about 500-600 times per year.
Search engines becomes the starting point frequently for online transactions in that they drive customers to certain websites. Data from 2013 shows that the site listed at the top of a search engine generates 33% of the clicks, with each successive spot on the list falling significantly.
When it comes to navigating search engines, more companies are turning to a popular and cost-effective options called search engine optimization to generate more frequent leads. Search engine optimization leads have a 14.6% close rate, compared to direct mail and print advertising, which have a 1.7% close rate.
SEO has been shown to be effective in increasing search engine list presence. A statistic shows that SEO drives 75% of search traffic and has a higher landing ratio for potential leads than outbound leads.
When it comes to SEO for outdoor recreational websites, an SEO generated article will often have keywords that reference a topic similar to the company’s services or products. For instance, a site that deals with RV websites may have keywords such as “RV site design” or “RV web design.”
A site offering “RV site design” might also have keywords that are not directly related to RVs but are usually associated with RVs, such as “cabin,” “cabins,” “campgrounds,” or “camping websites.”
An SEO article will lead to the original company’s website through the search engine use of keywords, which will hit on what the article delivers and enable the company to move up on the search engine’s page listings. If the company’s website is listed much higher on the search engine’s page listings, more click will generally go through to that website, adding possible customers and consumers of the company’s services or products.
A company that has a website that offers RV site design might benefit from an SEO article that utilizes appropriate keywords to generate inbound leads. For more information, read this website.